Saturday 29 September 2007

Powders, pills... and pests

No, this is not a tribute to the cockroach or fly. The pests to whom I refer in the title are those who, on seeing anyone else's situation (preferably problem), just have to make 'sage' contributions which will only make things worse. Of course, I've never understood the kind of 'curiosity' (I cannot think of a better term, though I sense that one is inadequate) which makes some people relish others' misfortunes. Perhaps it is fear - if I "know it all," then similar misfortune cannot come to me. In other cases, it may be that it gives someone a sense of being important.

One of few rules in my own life is that, if anyone has any sort of major misfortune (perhaps illness, being sacked from a job, being victim of a crime, losing one's home), a close friend may make an 'ear' available, but there should be no questions, much less any unsolicited "advice." Yet ask anyone who has been in such situations! Even vague acquaintances will be looking for details, asking for more information, "instructing" the other in what s/he should have done...

I was performing an Internet search today, and, though my search had not the slightest relation to health, the side panel of the screen yielded an advertisement for a prescription drug. I've noticed these in abundance recently. (Worse yet, I've also noticed many a 'know it all' on Internet fora with "health advice" - and this might not seem surprising unless I note that none of the ones I'm likely to visit has any relation to health!) I am not opposed to disinterested, purely factual information being available about health care, nor to people sharing their own experiences (though they should save the 'health' experiences for a forum on that topic only.) Nor do I have any inherent problem with advertising - though I handled capital purchasing long enough to forget that not everyone views advertising with discrimination (where I know all the tricks, often joined in the game for the sake of the sport, but never mistook advertising for fact.)

I feel very strongly that advertising for prescription drugs is highly dangerous. It doesn't matter that one needs a prescription - doctors often are inclined towards believing claims as well. Ask anyone with a chronic condition. A heart patient, for example, may finally find the drug that is genuinely helpful to him - and, next visit, the doctor wants to change it for another just because the latter is "new." Someone with anxiety disorders will have a doctor want to change the (finally!) useful drug because 'it's too sedating.' (Wasn't that the point?) I shudder when I read of how some doctors think nothing of how a drug may have been found to have side effects that can be deadly.

But there are two other reasons I object. If the Internet is any indication, people have become utterly obsessed with "health" in recent years. (If someone has a multiplicity of conditions, all of which could have been fatal, and it is a miracle that she is alive... if she isn't ready for the Olympics this week, or even has a bad day, pests will be upon her, insisting she doesn't have the right drugs, shouldn't be on medications at all, needs to see a nutritionist, needs vitamins, should be on a macrobiotic diet, doesn't go the right doctor...) People are so used to information (it may be misinformation! but those who are hounds for it think they are very well informed) related to 'health' that they may not step back and recognise advertising for what it is - mistaking it for a news report or scholarly study (in effect.)

I would think it tragic if someone who is ill saw an advertisement which gave him unrealistic expectations of what effects he could expect. Perhaps just as sadly, if someone has a condition, and is doing well all things considered, a relative or acquaintance could see, let's say, the drug which makes it appear that depression will disappear, or the one that will give someone the sexual potency of Casanova, etc., and think that the person who is ill "refuses to be helped" - or could be with the advertised drug.

There also are manufactured needs which those in the overall "health" business could seek to cultivate, when we're talking of advertising rather than disinterested information. As a simple example, menopause is a perfectly normal, natural process - yet I've seen advertising for everything from acupuncture to nutritional consultations to alternative therapies presented as a vital "management programme." Of course, I'm aware that some women have serious problems at that time of life, but I doubt they are anything but a small minority. By taking a natural process and turning into a 'condition' to be monitored, some controlling character will create a false need - and laugh all the way to the bank.

The paradox is tragic. The "information" (which is either advertising or the smug assumptions of pests) can lead people to the modern versions of snake oil - make those who genuinely are ill have false expectations of what can be done - or can make relatives and friends shrug off, or misjudge, the genuine suffering a loved one endures.

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